Tuesday, July 9, 2013

Bootstrapping 101 - Advertising

Seth Godin, author of the Purple Cow, lays out 4 essential rules for advertising that every bootstrapper should have tattooed on their foreheads.

SPEND REGULARLY ON ADVERTISING - "Most bootstrappers get impatient and give up too soon." Don't give up. 
PERSISTENCE IS THE KEY TO SUCCESS - "If you persist ... you'll make a dent."
BE CLEAR  - "Your headline is an invitation to read the rest of the ad."
TEST AND MEASURE - "The more you measure, the better your ad gets.  Be a control freak about testing."
Get the full impact.  Read the FREE book, The Bootstrapper's Bible by Seth Godin.

Go do the remarkable; create a purple cow.