SPEND REGULARLY ON ADVERTISING - "Most bootstrappers get impatient and give up too soon." Don't give up.
PERSISTENCE IS THE KEY TO SUCCESS - "If you persist ... you'll make a dent."
BE CLEAR - "Your headline is an invitation to read the rest of the ad."
TEST AND MEASURE - "The more you measure, the better your ad gets. Be a control freak about testing."
Get the full impact. Read the FREE book, The Bootstrapper's Bible by Seth Godin.
Go do the remarkable; create a purple cow.
